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Independence

is at the core of our model

Since its inception, 353Music has remained an independent limited company in terms of its structure and technology.

Pioneering digital

distribution

Founded in 2021 by Samet Caglayan and Huseyin Ali, 353Music soon established itself as one of the main digital distributors operating on an international level.

For many, the next logical step would have been to create their own label and become a producer. But Samet, Huseyin chose to focus on distribution, a sector back then in bloom with the breakout success of the digital music format. He is as passionate about the unique relationship between the music distributor and the distributed labels, as he is with digital technology. He aims to support, advise and provide guidance to the independent labels he admires so they eventually get their chance to be heard.

A team

of passionate experts

A state of mind, shared values and a common passion: this is what characterizes the 353Music team, which continues to evolve as the years go by.

Samet Caglayan

Founder & CEO

Hüseyin Ali

Mustafa

Head of Back-end Ops/Developer

Metehan

Baris

Founder & CEO

Distribution Partners Relations

Emin

Content Ops/Platform Relations

Company Director/Sales Team

Head of Content Ops/Platform Relations

Yavuz Baran

Backend Ops/Developer

Efe

Head of Front-end Ops/Developer

Umut

TEAM

Norn Music Operations

Ege

Legal Operations/Supervisor

Zeyrek Media Operations

Our values

Commitment

353Music recruits only passionate and highly motivated candidates. People who express a passion for our profession and an adherence to our values, that become reflected in the great support, availability and proactive spirit our partners benefit from, and in the commitment of our teams to each and every project they undertake.

Transparency

At 353Music, there are no false promises, no hidden costs. We do what we say and we say what we do. Integrity and transparency are essential to building the trust that our artists and labels put in us. The Labeleff back office – the reporting and analysis tool made available to our labels – is a symbol of our immediate transparency.

Excellence

The satisfaction of our labels and the success of their projects have always been the driving-force at 353Music. This requires repeated analysis and constant improvement to our expertise and the services we offer – a 15-year journey to date. It is served by continual anticipation.

Team Split

This is one of the founding values of 353Music. For us, a company is above all a team of humans. Solidarity, humility, benevolence and self-sacrifice are not empty words for Samet Caglayan: the founder of 353Music learned these powerful values during his youth spent on the rugby fields. They have guided him in his professional life and naturally, in the development of 353Music.

The 353Music ecosystem

With distribution and artist development being the core of our activity – where we come from – we have developed an ecosystem of practices to expand upon new market opportunities, putting our know-how and expertise to good use whilst learning from new endeavours...

Through it all, we are lead by our passion.

Everything is okay but, What We Do?

Experts for every challange

The world is our playground :)

Act and think globally: our motto from day one.

Our international dimension goes far beyond the digital distribution work we do on platforms around the world. In some specific cases, we support the international development of projects in a much broader way.

With the support of our numerous worldwide offices, our “Export” service helps you develop your global strategy and marketing plan, identifying the right PR agencies, coordinating your operations and even go as far as offering physical distribution of your music in key territories.

The experience of an aggregator

Relying on our pioneering experience, our historical proximity with digital platforms and our manageable release schedule, we execute a weekly targeted track pitch on a territory and platform basis and through this, we are able to maximize the number of editors picks and playlists features.
Our Retail Marketing team also benefits from the local support of our international offices, a dedicated back catalogue key account and a team of Audience Development Managers.

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